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ICIulian Cojocaru

03 / Restaurant product / E-commerce / 2020–2022

Poké Poké

A restaurant ordering product built around an interactive bowl builder that let customers construct their poke ingredient by ingredient.

Poké Poké website homepage

Interactive bowl builder

Customers could build their poke visually, ingredient by ingredient, instead of working through a conventional list of modifiers. The bowl updated as ingredients were selected, turning customization into part of the product experience itself.

Role
Founder, product direction, brand and digital experience
Scope
Restaurant concept and positioning / Product strategy / Interactive bowl-builder UX / Website and ordering experience / Menu and product presentation / Brand and content direction
Live
Concept

Context

Poké Poké was a real restaurant business I founded and operated in Chișinău. The website was not simply a restaurant brochure or menu. A major part of the digital product was an interactive Build Your Own Bowl experience where customers constructed their poke ingredient by ingredient. For a local restaurant at the time, the configurator was unusually ambitious. Instead of using a conventional list of modifiers or checkboxes, customization was designed as a visual product experience.

Approach

Treat the website as part of the operating restaurant rather than a marketing brochure. The main product challenge was making a highly customizable meal simple enough for first-time customers while still giving people meaningful control. Food and menu discovery should feel immediate, while the bowl builder should be presented as one of the central product journeys.

Decisions

  • Make Build Your Own Bowl a primary action.
  • Present ingredient selection visually rather than as a generic modifier form.
  • Let customers construct the meal step by step.
  • Keep complex customization understandable.
  • Keep delivery, pricing and ordering information close to purchase intent.
  • Use strong food imagery without letting branding interfere with conversion.

Delivered

  • Interactive build-your-own-bowl configurator
  • Restaurant website and digital ordering experience
  • Ingredient and meal customization flows
  • Menu and product presentation
  • Responsive experience
  • Brand and content direction

Outcome

A real digital extension of the restaurant business that combined brand, menu discovery, customization and ordering into one customer experience.

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