From restaurantsto products.

I started in hospitality and restaurants, where a bad decision shows up the same day in service, staff and margin. That taught me to care about what a product does for a business before caring about how it looks.

Today I am the founder of Neatby, a consumer meal finder, and I build websites and digital products for businesses that need their online presence to match how good they actually are.

I build websites, apps and digital products that solve real business problems, not portfolio pieces that only look good in a grid.

I work alone, on a small number of projects at a time, from first conversation to launch and beyond.