03 / Local business / 2026
Paws & Shine
A warm, mobile first booking home for a premium Phoenix dog groomer.
- Role
- Positioning, design and build
- Scope
- Positioning / UX and design direction / Responsive build / Conversion structure
- Live
- Concept
Context
Local service businesses are usually one of two things online, a cheap template or an over designed brochure. Paws & Shine needed to feel premium and personal at the same time, on a phone, in one thumb scroll.
Approach
I built the site around a single job, get a dog owner from a social bio to an appointment request quickly. Pricing, services and trust cues sit high on the page. Everything else supports that path.
Decisions
- Mobile first layout with generous tap targets.
- Real photography treated as the hero, not as decoration.
- Transparent pricing to remove friction before contact.
- A short, friendly appointment request in place of long forms.
Delivered
- Responsive marketing website
- Services, pricing and gallery sections
- Appointment request flow
Outcome
Designed to make a local service business feel trustworthy, premium and effortless to book.