02 / Client website / 2026
Golf Club Montecatini Terme
A premium digital home for a historic Tuscan golf club.
- Role
- Digital strategy, design and build
- Scope
- Digital strategy / Information architecture / Design direction / Responsive build / Content structure and admin experience
Context
The club had all the ingredients of a destination, a course with history, hospitality, tournaments and dining, but online it felt scattered across disconnected pages. Prospective members and visiting players could not build a clear picture of what the club was.
Approach
I treated the site less like a brochure and more like a small hospitality product. Everything a visitor might want, book a tee time, understand membership, plan a stay, discover an event, was mapped, prioritised and given a home. The visual language leans on the landscape and the quiet confidence of the club.
Decisions
- One clear hierarchy: play, stay, dine, join.
- Editorial imagery over stock hospitality visuals.
- Structured content so the team can update pricing, events and tournaments without touching layout.
- A booking forward homepage that respects the tone of the club.
Delivered
- New information architecture and sitemap
- Full responsive website design and build
- Membership, booking, events and hospitality sections
- Admin friendly content structure
Outcome
Built to turn a dated, fragmented club presence into a premium digital destination that is easier to explore and easier to manage.