04 / Website redesign / 2026
Elzy Evolved
A credibility first redesign for an existing transportation company.
- Role
- Audit, redesign and build
- Scope
- Website audit / Visual redesign / UX structure / Responsive implementation
- Live
- Concept
Context
The original site did the company few favours: unclear services, weak hierarchy, and a visual language that undersold a serious operation. The goal was not novelty, it was credibility.
Approach
I audited the existing experience, rebuilt the information architecture around the real services being sold, and produced a calmer, more confident visual system. The redesign speaks to logistics buyers, not to design juries.
Decisions
- Services led the homepage, not company history.
- Clear proof points instead of stock hero imagery.
- A neutral, professional palette that ages well.
- Structure ready to grow into case studies and sector pages.
Delivered
- Full redesign concept
- Responsive implementation
- Restructured service and contact flows
Outcome
Reimagined to feel like a clearer, more credible service partner rather than a dated brochure.